Boxing Day is not just a time to relax after Christmas. It’s also one of the UK’s biggest discount events of the year. But knowing “When do Boxing Day sales start?”, isn’t always straightforward. Some retailers launch deals online before Christmas Day ends, while others wait until stores reopen on 26 December.
If you shop without a plan, it’s easy to miss early discounts or waste time chasing offers that have already expired. This guide breaks down when Boxing Day sales typically begin, how long they last, and how you can time your shopping more effectively.
When Do Boxing Day Sales Start in the UK?
If you’re asking when Boxing Day sales start, the simple answer is 26 December. In reality, many discounts appear earlier, especially online. Knowing where to look and when helps you avoid missing out.
Online Boxing Day sales timing
Online sales usually start first.
Many UK retailers launch Boxing Day deals before 26 December, sometimes as early as 23 or 24 December. It’s also common for discounts to go live on Christmas Day, even though they’re labelled as Boxing Day offers.
Shoppers often ask, “Does Amazon do Boxing Day sales?” Well, yes, Amazon UK does run Boxing Day sales, along with retailers such as Currys and John Lewis. Deals tend to refresh throughout the day rather than dropping all at once. Some offers are short-lived, while others stay live for several days.
If you wait until the morning of Boxing Day to start browsing, popular items, especially electronics and clothing, may already be limited.
In-store Boxing Day sales timing
In-store sales follow a different rhythm.
If a shop opens on 26 December, discounts usually begin as soon as doors open. Retailers like Next, M&S, and Boots often see early queues, particularly for fashion and home items.
That said, some retailers keep physical stores closed on Boxing Day, which pushes in-store sales to 27 December instead. Opening hours also vary by location.
Shopping in person still has its advantages:
- You can see and check products before buying
- Many stores offer same-day click-and-collect
- Some deals are in-store only and don’t appear online
Checking opening times in advance can save you a wasted trip.
How Long Do the Boxing Day Sales Last?
Boxing Day sales don’t end as quickly as they used to.
- Traditional Boxing Day sale: Traditionally, Boxing Day sales were a one-day event on 26 December. Some retailers still stick close to this model.
- Extended Boxing Day sales: Today, Boxing Day is often the start of a longer sale period. Many retailers keep discounts running through the end of December, sometimes until New Year’s Eve.
- January sales extension: For most UK shoppers, Boxing Day flows straight into the January sales.You’ll often see sales continuing well into January with even deeper discounts later in the month as retailers clear remaining stock.
If you’re flexible and don’t need a specific item right away, waiting until mid-January can sometimes pay off.
eufy Boxing Day Sale: Smart Home Security Deals
Boxing Day isn’t just about big discounts on the high street. It’s also a good time to upgrade your home with practical tech that makes everyday life easier.
If you’re thinking about home security or smart cleaning, at eufy we run our festive deals in clear phases, focusing on useful features and real value.
- Christmas Sale (8–25 December): Advent Calendar gifts, plus “Black Friday Prices at Christmas”
- Christmas & Boxing Day Sale (26 December–4 January): “Order More, Get More” offers across selected products
Below, we’ve highlighted the eufy deals that are worth a closer look this holiday season.
Security Cameras: eufy SoloCam S340
The eufy SoloCam S340 is built for people who want wide coverage without a complicated setup. It’s a pan-tilt-zoom (PTZ) camera that can rotate a full 360° to follow motion automatically, so you can monitor large areas and reduce blind spots from a single mounting point.
It uses a clever dual-lens setup—a crisp 3K wide-angle lens for the big picture and a 2K telephoto lens for close-ups. That lets you capture fine details up to 15 m away (hybrid 8× zoom) without losing context.
The camera is wire-free and built to work with solar power, which helps keep it running with less day-to-day maintenance.
To keep things simple long term, footage is stored locally with no monthly subscription. You get smart AI alerts, recordings, and remote control without extra fees.
Video Doorbells: eufy Video Doorbell E340
The eufy Video Doorbell E340 focuses on visibility where it usually fails: right below the doorbell. Its dual-camera setup lets you see visitors and packages at the same time, reducing blind spots near the doorstep.
With 2K Full HD video and colour night vision, it stays clear even after dark. You can install it on battery or wire it in, and the quick-release battery makes recharging simple. It’s a solid choice if deliveries are a regular part of your day and you want clearer alerts without extra hardware.
Robot Vacuums: eufy Robot Vacuum E25
The eufy Robot Vacuum E25 is designed for busy homes that need deeper cleaning without daily effort. It combines vacuuming and mopping, using 20,000 Pa suction to lift dust and hair from carpets and hard floors.
The HydroJet mopping system applies pressure and scrubs continuously, which helps with dried marks rather than just light spills. When it reaches carpet, the mop lifts automatically, so floors don’t get damp.
The DuoSpiral brushes help manage hair and reduce tangles. With an all-in-one station that washes mop pads, empties dust bins automatically, and dries mops with heated air, the E25 reduces the time you spend on chores while keeping your home spotless, especially useful after the holiday season’s inevitable mess.
Robot Lawn Mower: eufy Robot Lawn Mower E15
The eufy Robot Lawn Mower E15 is built to remove the usual setup pain of robotic mowing. It works without boundary wires or RTK, relying instead on vision-based navigation to map your garden and plan mowing routes.
You can see and manage those paths in the app, which helps you stay in control without constant adjustments. The mower uses 3D obstacle detection to avoid furniture, toys, or uneven areas, and it covers lawns up to 800 m². Practical extras like GPS tracking and automatic return during rain or low light make it easier to trust it outdoors.
Boxing Day Shopping Strategy: How to Get the Best Deals
Boxing Day is one of the busiest shopping days of the year, and getting the best deals requires a bit of planning. Here are some practical strategies to make the most of the sales without getting overwhelmed:
Prepare your Wishlist in advance
Identify the products you truly need or have been eyeing throughout the year, whether it’s smart home gadgets like the eufy SoloCam S340 or essentials for your home. Having a Wishlist ready helps you act quickly once the sales go live, especially for high-demand items that sell out fast.
Check online and in-store options
Many retailers launch online sales at midnight, while in-store promotions often start when shops open on Boxing Day. Compare both options. Sometimes online deals include free shipping or exclusive bundles, while in-store purchases let you see products firsthand and avoid delivery delays.
Sign up for alerts and newsletters
Retailers often give early access or extra discounts to subscribers. Signing up for notifications from your favourite stores or brands like eufy ensures you get timely alerts on limited-time offers and special codes, so you don’t miss out on top deals.
Use price comparison tools
Before committing to a purchase, compare prices across multiple retailers. Tools like PriceRunner, CamelCamelCamel, or deal-sharing sites can help you confirm that the Boxing Day discount is genuinely a bargain.
Prioritise high-value purchases
Focus on items that will deliver long-term value. Smart home products like eufy robot vacuums or robot lawn mowers often have significant Boxing Day discounts and can simplify daily chores for months or even years.
Set a budget and stick to it
It’s easy to get carried away with multiple promotions. Decide in advance how much you’re willing to spend, and stick to your budget. This ensures you enjoy the savings without overspending.
Conclusion
Boxing Day is the perfect time to combine smart shopping with practical upgrades for your home. By knowing “When do Boxing Day sales start?” and planning your purchases carefully, you can take advantage of limited-time offers, secure high-value items, and enjoy a stress-free shopping experience. From technology to smart home solutions, the right strategy ensures you get the most from this festive shopping tradition.
FAQs
What day do Boxing Day sales start?
Boxing Day sales officially begin on Boxing Day itself (26 December), with many shops launching deals online first and then opening in-store on 26 December or the day after, depending on their holiday opening hours. Many retailers start “Boxing Day” discounts even earlier online (often from Christmas Eve or Christmas Day), so it’s worth checking your favourite brands’ websites the week of Christmas.
Are Boxing Day sales better than Black Friday?
It depends on what you’re looking for. Black Friday often offers bigger discounts on tech, electronics, and gadgets, while Boxing Day sales tend to focus more on fashion, home goods, and seasonal items. Both events provide opportunities for savings, so comparing deals across both periods can help you decide the best time to buy.
How long do sales last after Boxing Day?
Boxing Day sales used to be a one-day event, but now they roll straight into the January sales. Many high-street retailers start reductions on 26 December (or 27 December) and keep them running into early or even mid-January, with further markdowns as stock is cleared. The trade-off is simple: you’ll usually get the best choice right after Christmas, but the biggest discounts often appear later, when popular sizes and colours may be gone.
Is it worth shopping on Boxing Day?
It can be, if you know what you want. Boxing Day is when many retailers clear seasonal stock, so you can find strong discounts, especially on winter clothing, home and beauty gift sets. The downsides are limited availability and fast sell-outs, plus crowds in popular areas. Shopping online early, setting a budget, and checking returns policies can make it worthwhile without the stress of queuing or impulse buys.
What to buy in Boxing Day?
Focus on items that are being cleared after Christmas: winter coats, boots and knitwear; homeware like bedding and small appliances; and tech that’s been discounted for end-of-year promotions. Beauty and fragrance gift sets are also often reduced once the gifting rush is over. If you’re buying something pricey (TVs, laptops, robot vacuums), compare against earlier prices and choose models you already wanted, rather than chasing a “deal”.
