eufy is becoming Anker eufy as part of our wider move to One Anker. Announced at IFA 2026 in Berlin, the change brings our product categories together under one clearer Anker identity — while keeping the familiar eufy name at the heart of our smart home range.
You may have seen headlines calling this a "shake-up" or suggesting eufy is being retired. It isn't. For UK customers, this is a gradual transition rather than an overnight switch: your existing products will continue to work, your app, support and warranty coverage remain in place, and the eufy experience you know is still here as the new branding rolls out. This guide explains what is changing, what it means for your shopping this season, and what comes next.
Key Takeaways
- eufy is becoming Anker eufy: the familiar eufy name continues as our smart-home category within the unified Anker brand. eufy is not being discontinued.
- One Anker was announced at IFA 2026: eufy, soundcore, SOLIX and eufyMake are coming together with Anker's charging range under one identity — presented on our site as Anker Charging, Anker SOLIX, Anker eufy, Anker eufyMake and Anker soundcore.
- The transition is gradual: new products carry the updated identity first, while existing products, packaging and online experiences change over time.
- Nothing you own is affected: existing products keep working, and warranty coverage, customer support and service are unchanged. Your statutory rights under UK consumer law are unaffected.
- A UK site update is coming soon: eufy uk site will transition to the unified Anker UK site in the coming weeks — your account, orders and saved links carry over, and we'll notify you before anything changes.
- Black Friday continues as normal: eufy deals will be available on the Anker UK site throughout the Black Friday and Christmas shopping season.
How Are eufy and Anker Connected?
For anyone asking, "Is eufy Anker?" or "Is eufy part of Anker?" the answer is yes — and it always has been. eufy was created by Anker Innovations in 2016 as the dedicated name for our smart-home portfolio. Anker Innovations has spent nearly 15 years building charging technology trusted by customers around the world, and eufy has been part of that same company from day one.
As Anker expanded beyond charging, separate category brands allowed smart home, audio, energy, and creative tools to build their own product identities. Under One Anker, those categories are coming together under a clearer shared brand structure. Anker eufy represents our smart-home portfolio, covering home security, robot vacuums, robot lawn mowers, baby care, and personal health — and sits within Anker for Home, the group that also brings together home energy.
So, Anker eufy is not a new acquisition or partnership. eufy has carried Anker's name all along — we're simply making it visible.
What Did Anker Announce at IFA 2026?
On 3 September 2026 at IFA in Berlin, we announced that our established category brands — eufy, soundcore, SOLIX and eufyMake — will be unified under the Anker name. New products lead the move, while existing products transition over time. Warranty coverage, customer support and service remain unchanged throughout.
As our Founder and CEO Steven Yang put it: "Category brands made sense when categories were separate. They no longer are." As AI, robotics and local computing increasingly connect the devices in your home, running five separate brand identities no longer reflects how the products actually work together.
The portfolio is now organised into two groups:
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Anker For You |
Technology that moves through your day — charging, audio, personal health and creative tools |
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Anker for Home |
Technology that powers and protects your home — home security, robotics and home energy. Anker eufy lives here. |
IFA also introduced Anker MindBase™, a local AI home hub built around whole-home connectivity, local intelligence and local storage:
- Local first: processes decisions and household data on-device, with up to 48TB of expandable local storage for photos and recordings
- Not a closed system: connects Anker devices alongside Matter-compatible products from other manufacturers
- Works with what you have: supports Apple HomeKit, Amazon Alexa, Google Assistant and Home Assistant
One brand doesn't mean a locked-in home.
Coming to the UK: Anker stores
Anker's first standalone store opened on Berlin's Kurfürstendamm on 5 September, organised around Anker For You and Anker for Home rather than traditional product categories. UK customers can look forward to a local Anker store experience in the coming months — we'll share opening details here soon.
Is eufy Changing Its Name?
Yes — eufy is becoming Anker eufy as part of the wider One Anker transition. But the eufy name is not disappearing. It remains the name of our smart-home category, now presented more clearly as part of Anker.
You'll see the same naming structure across the wider portfolio:
- Anker eufy— smart home
- Anker soundcore— audio
- Anker SOLIX— home energy and portable power
- Anker eufyMake— creative tools
For customers, this makes the relationship between each category and the wider Anker brand easier to recognise — without changing what the eufy portfolio is built around.
What Is Changing on eufy UK Now?
The One Anker identity is already appearing across our UK site. eufy UK carries the message "Brand upgraded: eufy is now Anker eufy, under the unified Anker brand", and the site now presents the Anker categories together — Anker Charging, Anker SOLIX, Anker eufy, Anker eufyMake and Anker soundcore — so you can explore the wider Anker portfolio from here.
At the same time, the familiar eufy shopping experience remains in place. You can still browse Security, Clean, Robot Mowers, Mum and Baby, Life, Support and other existing sections on eufy.com/uk.
Over the coming weeks, eufy.com/uk will begin transitioning to a new home under the unified Anker UK site. We'll cover exactly what that means — and what it doesn't — in the next section.
When Will eufy and Anker Sites Merge?
The move to One Anker is already under way — and the next step for UK customers is coming soon. Over the coming weeks, eufy.com/uk will begin transitioning to a new home under the unified Anker UK site.
Here's what that means for you:
- Your account, order history and warranty records carry over— nothing to re-register, nothing lost.
- Saved links will redirect automatically— bookmarks and product pages you've saved will keep working.
- We'll tell you before anything changes— watch for emails and on-site banners, so there are no surprises.
- Black Friday continues as normal— eufy deals will be available on the Anker UK site throughout the Black Friday and Christmas shopping season, with the same products, offers and checkout experience.
During the rollout, it's normal to see eufy and Anker eufy branding side by side as pages, packaging and marketing materials update at different times. The longer-term direction is one unified online Anker experience, with Anker.com representing the wider brand rather than charging alone.
Will the Anker eufy Change Affect Customers?
Short answer: mostly, no. The change is about how our smart-home portfolio is named and presented. It doesn't require you to replace working products, re-learn your app, or give up any support attached to them.
What Happens to Existing eufy Products?
Existing eufy products will continue to work and remain supported. You do not need to replace a camera, doorbell, robot vacuum or other device simply because the branding is changing.
As the new identity rolls out, you may see updated names, logos, packaging and product pages — while the devices themselves continue to operate exactly as before. If you receive a product in eufy-branded packaging after the transition begins, it's the same product, not old stock.
Will Warranty and Support Change?
No. Warranty coverage, customer support and service remain unchanged as we move to One Anker. You can continue to use the support and warranty routes that apply to your existing product, and the brand update does not shorten or cancel an existing warranty.
Your statutory rights under UK consumer law — including the Consumer Rights Act 2015 — are completely unaffected.
Will the eufy App Still Work?
Yes. You can continue using your current eufy apps with your existing devices during the transition — no need to download anything new or re-pair your devices.
Our published security support policy guarantees:
- A minimum of three years of security updates for our apps, from each connected device's initial market release date
- At least six months' advance notice before any app reaches end of support — via in-app alerts, app store release notes, our website and email
- Full coverage through rebranding— the policy applies to our apps under their previous, current and any future rebranded names, including app consolidations
If services ever move to a new or consolidated official app, your device's remaining minimum support period carries over to the replacement app, with step-by-step migration instructions. Read the full Security Support and EOL Policy for details.
What's New for Anker eufy at IFA 2026?
IFA 2026 introduced the first wave of products carrying the Anker eufy identity — spanning security and robotic cleaning, including the MindBase Security Kit, NVR Security System E50, Window Camera E10, Fall Detection Sensor and the Robot Lawn Mower S2 Max.
Two highlights for UK homes are already available:
Anker eufy Wired Video Doorbell S4: A Wider View of the Doorstep
For entrances where a conventional doorbell camera leaves activity outside the frame, the doorbell S4 pairs a panoramic view with 3K detail and AI tracking.
- 180° × 180° panoramic coverage— the full doorstep from ground to sky, wall to wall, with fewer blind spots around visitors and parcels
- 3K detail, day and night— clear facial detail within 3 m and colour night vision after dark
- OmniTrack™ AI tracking— follows a person across the panoramic scene and keeps them centred, instead of letting them walk out of a fixed frame
- Wired power with local storage— 24/7 monitoring, 4 GB on-device storage, microSD expansion up to 1 TB, and optional pairing with HomeBase™ S380
The result is a stronger fit for busy family doorsteps, homes with frequent deliveries, and properties where visitors can approach from more than one direction.
👉Related Reading：Anker eufy Wired Doorbell S4 Buying Guide
Anker eufy Robot Vacuum Omni E35: Deeper Cleaning, Less Maintenance
For mixed-floor homes that want one robot to handle deep carpet cleaning and fresh-water mopping with minimal upkeep — built to baby-grade standards with TÜV Maternal and Infant Cleaning Robot certification.
- 35,000 Pa suction— removes up to 95% of dust mites from carpets in lab testing
- HydroJet™ 2.0 fresh-water mopping— the roller continuously cleans itself rather than spreading dirty water
- AI-See™ 3.0 obstacle avoidance— recognises 280+ object types, even in low light
- ThermoFresh™ 8-in-1 station— 60°C hot-water mop washing, self-emptying and detergent dispensing for up to 60 days of hands-off cleaning
Together, these features make the E35 a strong fit for mixed-floor homes that need stronger carpet cleaning, more thorough mopping and less manual maintenance between runs.
👉Related Reading：Anker eufy Robot Vacuum E35 Buying Guide
Conclusion
Anker eufy makes our long-standing connection with Anker clearer, while keeping the familiar eufy name and smart-home focus. The transition will happen gradually — but the essentials don't change: your products keep working, your app stays the same, and your warranty, support and UK consumer rights remain exactly as they are.
In the coming weeks, eufy.com/uk will move to its new home on the Anker UK site. Your account, orders and saved links come with you, we'll notify you before anything changes, and Black Friday continues as normal. And beyond the website, a UK Anker store experience is on the way.
Meanwhile, products like the Video Doorbell S4 and Robot Vacuum Omni E35 show where Anker eufy is heading — smarter security, deeper robotic cleaning, and a more connected home under One Anker.
Anker eufy is what eufy has always been — Built with Care.
FAQs
Is eufy being discontinued?
No. eufy is not being discontinued, retired or shut down. The eufy name continues as Anker eufy — the smart-home category of the unified Anker brand.
You may have seen headlines describing the change as Anker "retiring" eufy. What's actually changing is how the category is named and presented — not the products, the app, or the support behind them. Your devices keep working, your warranty stays valid, and the eufy smart-home range continues to grow, starting with the new products announced at IFA 2026.
Is eufy owned by Anker?
Yes — and it has been from the start. eufy was created by Anker Innovations in 2016 as the company's dedicated smart-home brand. Under the One Anker structure announced at IFA 2026, that long-standing relationship is now shown more clearly through the Anker eufy name. This is a brand unification, not a new acquisition, and eufy continues to focus on home security, cleaning, lawn care, baby care and personal health.
Why is eufy changing to Anker eufy?
As our Founder and CEO Steven Yang puts it: "Category brands made sense when categories were separate. They no longer are." AI, robotics, local computing and connected systems increasingly overlap — your security camera, robot vacuum and home battery are no longer separate worlds.
Anker eufy identifies the smart-home category within that unified structure while keeping the eufy name customers already recognise. The change makes the connection clearer without changing what the eufy portfolio is built around.
Will my existing eufy devices still work?
Yes. Existing eufy devices will continue to work and remain supported — you don't need to replace anything, re-pair anything, or download a new app. New products adopt the updated identity first, while existing products, packaging and pages move over time. If your new purchase arrives in eufy-branded packaging during the transition, it's the same product, not old stock.
Will eufy warranties remain valid?
Yes. Warranty coverage, customer support and service remain unchanged as eufy transitions to Anker eufy. An existing warranty is not cancelled or shortened by the brand update — and your statutory rights under UK consumer law, including the Consumer Rights Act 2015, are completely unaffected. Continue to use the warranty and support process that applies to your product and purchase.
Can I still shop eufy Black Friday deals this year?
Yes. eufy Black Friday deals will be available as normal throughout the shopping season. As eufy.com/uk transitions to the Anker UK site in the coming weeks, you'll find the same products, offers and checkout experience there — and we'll notify you by email and on-site banners before anything changes.
